Latest Duckspeak: National Post v. Globe & Minion
“There is a word in Newspeak,” said Syme. “I don’t know whether you know it: duckspeak, to quack like a duck.”
—George Orwell, Nineteen Eighty-Four.
Postmedia readership tops all newspaper groups in Canada
Postmedia Network Canada Corp. is reaching more than 11 million readers on its print and digital platforms, according to a comprehensive new study.
The survey, released by Vividata, shows that Postmedia has by far the largest readership base of any newspaper company in Canada. Its weekly audience totals 11.1 million people aged 18 and older, including 8.1 million people for its newspapers.
By comparison, Torstar Corp. has 9 million adult readers across Canada, while The Globe and Mail reaches 6.9 million.
–National Post, April 15, 2016.
Globe leads the pack in digital reach
The Globe and Mail reaches more than 7.7 million readers across all its platforms, according to new readership data that show the audience for newspapers and magazines across Canada is shifting to mobile devices even as print remains popular on weekends.
Research released Thursday marks the first full-year results from a new venture, called Vividata, which surveys 38,000 consumers to gauge the reach of 117 publications across Canada.
The Globe recorded the largest weekly newspaper readership of any brand surveyed, at more than 7.4 million in print and online.
–Globe and Minion, April 15, 2016.